The irony being that this very site's boosting of that store, in a modern web-driven sense, is likely to see all sorts of increased business for said store. Not

The irony being that this very site's boosting of that store, in a modern web-driven sense, is likely to see all sorts of increased business for said store. Not that it's a bad thing, I'd like to see them getting all business they can handle. But there's a spectrum between the lifestyle capitalism stores like this and the VC-backed unicorns.