6 ms·

I spent several years working for a marketing firm and based on my experience with the industry I would guess that there will be no adoption of honoring these t

by ktsmith 14y ago

I spent several years working for a marketing firm and based on my experience with the industry I would guess that there will be no adoption of honoring these tags if they are sent by default unless it becomes legally mandated.

jlarocco 14y ago
Well there's really nothing Microsoft can do about that, is there? It seems silly for marketing firms to tell everybody, "Oh yeah, we're totally serious about privacy and we'll honor DNT," and then backtrack when lots of browsers start sending it. It's not Microsoft looking bad here.
- ktsmith 14y ago
  Other than companies like Google most marketing companies couldn't give a shit about what you think of them as you aren't their customer. Additionally a lot of marketing companies would likely publicly get behind a DNT header when the recommendation is that browsers send "no preference set" by default. As soon as a browser vendor goes to default DNT the marketers support of the standard and honoring of it will go out the window as it's not in their interests to participate any longer. The end result will be that Microsofts choice will result in everyone being tracked rather than only those people that have no preference set or have explicitly opted in. A good example of companies not honoring a restrictive default is the P3P header. Damn near everyone sends a P3P header but most of them don't actually honor the settings from the header, or have the other components set up. It's all about getting third party cookies set successfully and not honoring how MS implemented P3P in IE or what the user wants.
  - jlarocco 14y ago
    It will be the marketing companies choosing to disregard the DNT headers and track everybody, not Microsoft. Blaming it on Microsoft makes no sense.
    - ktsmith 14y ago
      Microsofts actions will have consequences, pointing out the consequences of their actions makes perfect sense.

by ktsmith 14y ago

jlarocco 14y ago

Well there's really nothing Microsoft can do about that, is there? It seems silly for marketing firms to tell everybody, "Oh yeah, we're totally serious about privacy and we'll honor DNT," and then backtrack when lots of browsers start sending it. It's not Microsoft looking bad here.

ktsmith 14y ago
Other than companies like Google most marketing companies couldn't give a shit about what you think of them as you aren't their customer. Additionally a lot of marketing companies would likely publicly get behind a DNT header when the recommendation is that browsers send "no preference set" by default. As soon as a browser vendor goes to default DNT the marketers support of the standard and honoring of it will go out the window as it's not in their interests to participate any longer. The end result will be that Microsofts choice will result in everyone being tracked rather than only those people that have no preference set or have explicitly opted in. A good example of companies not honoring a restrictive default is the P3P header. Damn near everyone sends a P3P header but most of them don't actually honor the settings from the header, or have the other components set up. It's all about getting third party cookies set successfully and not honoring how MS implemented P3P in IE or what the user wants.
- jlarocco 14y ago
  It will be the marketing companies choosing to disregard the DNT headers and track everybody, not Microsoft. Blaming it on Microsoft makes no sense.
  - ktsmith 14y ago
    Microsofts actions will have consequences, pointing out the consequences of their actions makes perfect sense.