I’ve worked with some blog post writers in the past. They tended to be people who were singularly uninterested in career advancement. At least one of them left

I’ve worked with some blog post writers in the past. They tended to be people who were singularly uninterested in career advancement. At least one of them left industry for academia. Different people have different motivations, and some of them get a ton of satisfaction out of sharing knowledge with the world. It may not lead to maximum career earnings, but they’re operating under a different utility function.