Blogs aren’t just content, and there’s no correlation between the resources available and the quality. They’re popular (both to read and to write!) because they

Blogs aren’t just content, and there’s no correlation between the resources available and the quality. They’re popular (both to read and to write!) because they’re a venue for authentic human voices. Like adding “reddit” to a google query they’re a way of cutting through all the bullshit. Corporate blogs that allow themselves to do the same are exceedingly rare. I suspect those that have decent tech content but convey an authentic sense of their engineering culture are probably more interesting than those with strictly deeper technical content.