> Despite the seemingly obvious benefits of having a "good" corp eng blog, most corp eng blogs are full of stuff engineers don't want to read. Vague, high-level

> Despite the seemingly obvious benefits of having a "good" corp eng blog, most corp eng blogs are full of stuff engineers don't want to read. Vague, high-level fluff about how amazing everything is, content marketing, handwave-y posts about the new hotness (today, that might be using deep learning for inappropriate applications; ten years ago, that might have been using "big data" for inappropriate applications), etc. It's sad how the majority of corporate software blogs do seem like they're written (1) so Marketing can justify their existence or (2) to cast an SEO line in the hopes of reeling in some C-level who's ready to whip out the corporate credit card on a new tool. The latter is a pretty valid use of resources if it brings in revenue, but it's still a bummer how many blog posts seem like they're going through the motions... speaking as someone who once got conscripted to write a bunch of half-baked "thought leadership" blog posts in an industry I barely understood. (Never again!)