Just the fact that you aware of a particular Linux distro indicates that you are a techie. Most people haven’t even heard of Ubuntu. Among those that have, many

Just the fact that you aware of a particular Linux distro indicates that you are a techie. Most people haven’t even heard of Ubuntu. Among those that have, many of them are convinced that using Linux means using the command line, which they consider either scary or confusing. It’s an uphill battle. I’m kind of surprised Canonical hasn’t done more consumer education / marketing. But it’s not entirely untrue, either, albeit the Ubuntu GUI can take you pretty far. I like Ubuntu and I agree that it has a pretty good install UX. But I’ve still had driver issues even with common hardware, as most Linux users have at one point or another. Updates aren’t quite as straightforward compared to Windows/macOS, as it involves using `apt` to properly prepare for an update, etc. It’s a technical operating system, optimized for people who understand technology. It’s very good at that, let’s just be honest about it. For non-techies to adopt Ubuntu, various changes will be needed. One of them is for Ubuntu to be an easy and advertised option on a new computer that a non-techie would buy (meaning, custom rigs or niche manufacturers don’t count). They need an on-ramp.