Additionally, the user is doing the search in a non-Incognito session, so the system will bias based on assumption of user preferences. "Hm, I see this random h

Additionally, the user is doing the search in a non-Incognito session, so the system will bias based on assumption of user preferences. "Hm, I see this random hex identifier in three pages... Oh, but this user likes cars. Let's give 'em the car result first."