The author of this piece seems to think Amazon has some obligation to pursue some course of action to facilitate release of this hostage who just happens to be

The author of this piece seems to think Amazon has some obligation to pursue some course of action to facilitate release of this hostage who just happens to be an amazon employee. There certainly isn't legal obligation and I fail to find a moral obligation to do so either. If Amazon had somehow put this employee in a place of danger which they otherwise would not have been in I can see them having some moral obligation but that is not the case.