It has solved enterprise SSO for large swaths of the modern SaaS tool landscape. People don’t remember how much fun it was to integrate ActiveDirectory into an

It has solved enterprise SSO for large swaths of the modern SaaS tool landscape. People don’t remember how much fun it was to integrate ActiveDirectory into anything before ubiquitous G-Suite/Workspace logins. Or deal with dozens of external accounts for hundreds of users at a company. Easily a blocker for any startup trying to sell to bigger clients.