Is it $11 / month? I couldn't find that anywhere. This would be a cute gift for my wife - the posted socks fit her style, and if it is $11 / month, it's certai

Is it $11 / month? I couldn't find that anywhere. This would be a cute gift for my wife - the posted socks fit her style, and if it is $11 / month, it's certainly affordable. But I'm not going to sign up for something if I'm not sure I know what it costs. [Edit: Ah-ha, the other commenters here pointed its location out. Pricing has to be prominent and up front - little grey text always gets skimmed / glossed over.]