Why… not? If anything it’s a great opportunity to put personalized suggestions for how to reduce one’s taxes (=change behavior) directly in front of the eyebal

Why… not? If anything it’s a great opportunity to put personalized suggestions for how to reduce one’s taxes (=change behavior) directly in front of the eyeballs you want to see it. Put it directly on the page where you click “looks good to me” on the automatically-filled-in tax form. “Looks like you’ve never used your one-off solar panel federal tax credit. Click here for information on how to save up to $xx,xxx on next year’s taxes, while also reducing your energy bill!”