Generic as in non-rockstar/famous. You can be a generic specialist, like a generic patent litigator, or a generic firmware/embedded engineer, without being som

Generic as in non-rockstar/famous. You can be a generic specialist, like a generic patent litigator, or a generic firmware/embedded engineer, without being some conference-speaker hotshot. There are lots of working and extremely skilled specialists that don’t bother to blog and do talks and self-promote that don’t have widespread name recognition that can and do still bill $200-500/hr.