> "I had no idea that a store selling towels opened in our town" is also a problem Is it a problem? Maybe in 1995 this would be a problem advertising could fix

> "I had no idea that a store selling towels opened in our town" is also a problem Is it a problem? Maybe in 1995 this would be a problem advertising could fix, but today it's either: a. I don't need towels so I don't care that this opened. b. I do need towels and I do a web search for stores that sell towels nearby - at which point I become aware. Advertising is inferior to an honest catalog of businesses and what they sell - i.e. Google Maps or web search. In the context of web search or business directories, advertising is "putting a finger on the scale" of normal discovery. It's fundamentally dishonest in my opinion.