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On the other hand, I'd never heard of Lucid before today so this was free publicity for them. Whether or not that ends up having any value to them is murky but

On the other hand, I'd never heard of Lucid before today so this was free publicity for them. Whether or not that ends up having any value to them is murky but in our attention based culture, simply getting notice seems to be desirable.

cbeach 2y ago
You found out that their CEO doesn't like his more successful commercial rivals. Did you find out anything about the unique selling points of Lucid vehicles? Lucid vehicles are actually really good. Grabbing headlines that mention Tesla rather than selling Lucid's advantages is a missed opportunity for Rawlinson. It's a shame.
- crznp 2y ago
  Companies don't have a fixed amount of media coverage. Rawlinson saying that Tesla has lost its way is a headline. Him saying that Lucid makes great cars is not.
  - cbeach 2y ago
    If Rawlinson wanted to trash his rivals he could have done it in a creative and original way, which also emphasised the value of his own product. Like when Tesla released a video of the Cybertruck outperforming a Porsche 911. While towing a 911. https://www.youtube.com/watch?v=OyrTLYyIvNI&ab_channel=Tesla https://www.youtube.com/watch?v=OyrTLYyIvNI&ab_channel=Tesla
    - peutetre 2y ago
      The Cybertruck didn't outperform a Porsche 911 while towing a 911. Tesla lied to you. Elon lied to you: https://www.motortrend.com/reviews/tesla-cybertruck-beast-vs-porsche-911-carrera-t-drag-race-towing-rematch/ https://www.motortrend.com/reviews/tesla-cybertruck-beast-vs... https://www.youtube.com/watch?v=5J3H8--CQRE https://www.youtube.com/watch?v=5J3H8--CQRE https://insideevs.com/news/699260/tesla-cybertruck-porsche-race/ https://insideevs.com/news/699260/tesla-cybertruck-porsche-r... You have swallowed Tesla's advertising hook, line, and sinker. There's no point in repeating Tesla's lies.