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Lucid's share price has collapsed ($55 in 2022, $2.86 today), and they have about 12 months of runway left. https://www.fool.com/investing/2024/05/25/lucid-gro

by cbeach 2y ago

Lucid's share price has collapsed ($55 in 2022, $2.86 today), and they have about 12 months of runway left. https://www.fool.com/investing/2024/05/25/lucid-group-buy-sell-or-hold/ https://www.fool.com/investing/2024/05/25/lucid-group-buy-se... Like all companies, Lucid has limited access to media. Peter Rawlinson ought to use his media coverage carefully, highlighting Lucid's successes, rather than attacking competitors. It's especially wasteful to make partisan political attacks on Elon Musk like all other sufferers of Musk Derangement Syndrome. Boring, predictable political tribalism won't make Lucid's press appearances stand out from the crowd. Lucid needs to sell more than 6000 vehicles a year if it's going to survive. Rawlinson needs to focus on Lucid, not Elon Musk.

nashashmi 2y ago
Beef with rivals is a great way to get media attention. Trash talk is entertainment.
Mountain_Skies 2y ago
On the other hand, I'd never heard of Lucid before today so this was free publicity for them. Whether or not that ends up having any value to them is murky but in our attention based culture, simply getting notice seems to be desirable.
- cbeach 2y ago
  You found out that their CEO doesn't like his more successful commercial rivals. Did you find out anything about the unique selling points of Lucid vehicles? Lucid vehicles are actually really good. Grabbing headlines that mention Tesla rather than selling Lucid's advantages is a missed opportunity for Rawlinson. It's a shame.
  - crznp 2y ago
    Companies don't have a fixed amount of media coverage. Rawlinson saying that Tesla has lost its way is a headline. Him saying that Lucid makes great cars is not.
    - cbeach 2y ago
      If Rawlinson wanted to trash his rivals he could have done it in a creative and original way, which also emphasised the value of his own product. Like when Tesla released a video of the Cybertruck outperforming a Porsche 911. While towing a 911. https://www.youtube.com/watch?v=OyrTLYyIvNI&ab_channel=Tesla https://www.youtube.com/watch?v=OyrTLYyIvNI&ab_channel=Tesla
      - peutetre 2y ago
        The Cybertruck didn't outperform a Porsche 911 while towing a 911. Tesla lied to you. Elon lied to you: https://www.motortrend.com/reviews/tesla-cybertruck-beast-vs-porsche-911-carrera-t-drag-race-towing-rematch/ https://www.motortrend.com/reviews/tesla-cybertruck-beast-vs... https://www.youtube.com/watch?v=5J3H8--CQRE https://www.youtube.com/watch?v=5J3H8--CQRE https://insideevs.com/news/699260/tesla-cybertruck-porsche-race/ https://insideevs.com/news/699260/tesla-cybertruck-porsche-r... You have swallowed Tesla's advertising hook, line, and sinker. There's no point in repeating Tesla's lies.
crmd 2y ago
Picking a fight with a loudmouth incumbent can be an extremely effective PR strategy for small challengers seeking to increase brand awareness. The press lives for these stupid games. “Mr Musk, what do you say to Lucid and your former head designer Mr. Rawlinson who say that Lucid technology is many years ahead of Tesla and you have lost your way?” If no comment, the article will be an Elon hit piece about growing sentiment that Tesla has lost its way. If he trashes Mr. Rawlingson, the article is about their piss fight. Either way, millions of readers learn about the existence of Tesla competitor Lucid. How would you respond?
- cbeach 2y ago
  If I were Rawlinson and wanted to be original and unpredictable, I'd go against the groupthink and -praise- Elon Musk. I'd praise Musk for defending free speech. I'd praise Musk for fighting threats to America such as political lawfare, union over-reach, and open borders. A defence of Musk would get headlines from the leftwing-dominated media establishment. Mainstream media would be indignant, but Rawlinson's principled stance would resonate with the silent majority and make Lucid stand out from the crowd.
  - JumpCrisscross 2y ago
    > praise Musk for defending free speech I’m a fan of Elon. But he’s done no such thing. He’s elevated a particular kind of speech which in recent history was suppressed but has, since Trump’s election in 2016, had zero problem gaining mainstream access. > defence of Musk would get headlines from the leftwing-dominated media establishment Lucid’s cheapest cars are $80,000. Their customers are high income and educated.
    - cbeach 2y ago
      > He’s elevated a particular kind of speech which historically was cancelled but has, since Trump’s election in 2016, had zero problem gaining mainstream access. Musk has allowed conservative voices on x.com which were systematically banned from Twitter and other Big Tech sites. I'd highly recommend reading the Twitter Files to get an understanding of how the public square was politically manipulated prior to Musk's takeover of Twitter. It's important we all understand that free speech is one of the most fundamental parts of the American Constitution. The Founding Fathers came to America with the knowledge of what society looks like when people's speech is controlled. They wanted America to be better than that.

by cbeach 2y ago

nashashmi 2y ago

Beef with rivals is a great way to get media attention. Trash talk is entertainment.

Mountain_Skies 2y ago

On the other hand, I'd never heard of Lucid before today so this was free publicity for them. Whether or not that ends up having any value to them is murky but in our attention based culture, simply getting notice seems to be desirable.

cbeach 2y ago
You found out that their CEO doesn't like his more successful commercial rivals. Did you find out anything about the unique selling points of Lucid vehicles? Lucid vehicles are actually really good. Grabbing headlines that mention Tesla rather than selling Lucid's advantages is a missed opportunity for Rawlinson. It's a shame.
- crznp 2y ago
  Companies don't have a fixed amount of media coverage. Rawlinson saying that Tesla has lost its way is a headline. Him saying that Lucid makes great cars is not.
  - cbeach 2y ago
    If Rawlinson wanted to trash his rivals he could have done it in a creative and original way, which also emphasised the value of his own product. Like when Tesla released a video of the Cybertruck outperforming a Porsche 911. While towing a 911. https://www.youtube.com/watch?v=OyrTLYyIvNI&ab_channel=Tesla https://www.youtube.com/watch?v=OyrTLYyIvNI&ab_channel=Tesla
    - peutetre 2y ago
      The Cybertruck didn't outperform a Porsche 911 while towing a 911. Tesla lied to you. Elon lied to you: https://www.motortrend.com/reviews/tesla-cybertruck-beast-vs-porsche-911-carrera-t-drag-race-towing-rematch/ https://www.motortrend.com/reviews/tesla-cybertruck-beast-vs... https://www.youtube.com/watch?v=5J3H8--CQRE https://www.youtube.com/watch?v=5J3H8--CQRE https://insideevs.com/news/699260/tesla-cybertruck-porsche-race/ https://insideevs.com/news/699260/tesla-cybertruck-porsche-r... You have swallowed Tesla's advertising hook, line, and sinker. There's no point in repeating Tesla's lies.

crmd 2y ago

Picking a fight with a loudmouth incumbent can be an extremely effective PR strategy for small challengers seeking to increase brand awareness. The press lives for these stupid games. “Mr Musk, what do you say to Lucid and your former head designer Mr. Rawlinson who say that Lucid technology is many years ahead of Tesla and you have lost your way?” If no comment, the article will be an Elon hit piece about growing sentiment that Tesla has lost its way. If he trashes Mr. Rawlingson, the article is about their piss fight. Either way, millions of readers learn about the existence of Tesla competitor Lucid. How would you respond?

cbeach 2y ago
If I were Rawlinson and wanted to be original and unpredictable, I'd go against the groupthink and -praise- Elon Musk. I'd praise Musk for defending free speech. I'd praise Musk for fighting threats to America such as political lawfare, union over-reach, and open borders. A defence of Musk would get headlines from the leftwing-dominated media establishment. Mainstream media would be indignant, but Rawlinson's principled stance would resonate with the silent majority and make Lucid stand out from the crowd.
- JumpCrisscross 2y ago
  > praise Musk for defending free speech I’m a fan of Elon. But he’s done no such thing. He’s elevated a particular kind of speech which in recent history was suppressed but has, since Trump’s election in 2016, had zero problem gaining mainstream access. > defence of Musk would get headlines from the leftwing-dominated media establishment Lucid’s cheapest cars are $80,000. Their customers are high income and educated.
  - cbeach 2y ago
    > He’s elevated a particular kind of speech which historically was cancelled but has, since Trump’s election in 2016, had zero problem gaining mainstream access. Musk has allowed conservative voices on x.com which were systematically banned from Twitter and other Big Tech sites. I'd highly recommend reading the Twitter Files to get an understanding of how the public square was politically manipulated prior to Musk's takeover of Twitter. It's important we all understand that free speech is one of the most fundamental parts of the American Constitution. The Founding Fathers came to America with the knowledge of what society looks like when people's speech is controlled. They wanted America to be better than that.