Lots of corps do this (not saying it's great). Getting students familiar with the tools you make is one of the better ways of ensuring they'll want to use them

Lots of corps do this (not saying it's great). Getting students familiar with the tools you make is one of the better ways of ensuring they'll want to use them at work. Some companies go as far as worming their way into curriculae, and having their software packages be officially part of the coursework.