Re: the 30% fraud figure. An interesting book just came out last month that speculates on the amount of fraud / wasted clicks / impressions in the ecosystem ht

Re: the 30% fraud figure. An interesting book just came out last month that speculates on the amount of fraud / wasted clicks / impressions in the ecosystem https://dl.bookfunnel.com/6kwmi0qlsq https://dl.bookfunnel.com/6kwmi0qlsq TL;DR it's pretty damning, but since ultimately advertising is shown to drive revenue, the whole problem is priced in so to speak.