The data doesn't have to be tied to me directly to affect me directly. If my clicks suggest that I'm a wealthy woman, isn't that the reason enough to try and co

The data doesn't have to be tied to me directly to affect me directly. If my clicks suggest that I'm a wealthy woman, isn't that the reason enough to try and connect me with advertisers that try to sell overpriced shoes? Let's downrank all the good deals, surely she can't be interested in 10$ sneakers. If my clicks suggest that I'm from Russia|Ukraine, isn't that the reason enough to show me one side of the news more then the other? In some way our interests define us more then social security number assigned.