Something seems off with these numbers. NYT digital subscribers at the end of Q1 were at 9.9M. There are apparently about 140M iPhone users in the US at the m

Something seems off with these numbers. NYT digital subscribers at the end of Q1 were at 9.9M. There are apparently about 140M iPhone users in the US at the moment. Even if we assume that all Apple users are iPhone users (no Mac-only or iPad-only Apple customers), that all NYT subscribers are American, and that only Apple users subscribe to the NYT, you'd still end up with just 7% of the Apple users having a NYT subscription. Not 17% like claimed here. Fix any of those very optimistic assumptions, and the number moves even further away from what's claimed here. You run into similar problems trying to reason about the change from 2020 to 2024 instead of just the end state, or if looking at WP or WSJ instead of NYT. Basically, either the source is being misrepresented in the article, or the source was based on garbage data.