Like most schemes to encourage pro-social behavior by the rich, this works far better when they view themselves as closely tied to a particular little society a

Like most schemes to encourage pro-social behavior by the rich, this works far better when they view themselves as closely tied to a particular little society and community. Vs. if they mostly care about the regard of their rich peers, and imagine that they could just move somewhere else if their current home town was insufficiently friendly and accommodating...