> But I am not convinced most people see it like this. Most of the people I know honestly don't make the difference between Firefox and Chrome: they just use wh

> But I am not convinced most people see it like this. Most of the people I know honestly don't make the difference between Firefox and Chrome: they just use what they know. And those people are not Firefox's audience. They don't care about their browser as long as it loads facebook.com, so they're just going to use whatever browser is more popular or pushed harder onto them, which is Chrome. If Firefox positions itself as just a Chrome clone, there's no reason to use it over Chrome. If Firefox wants to survive, it needs to position itself as a niche alternative for people who actually have preferences for what their browser is like, and do not like Chrome. Of course, it won't ever be as popular as Chrome, but that battle was lost a long time ago.