KEY TAKEAWAYS: • Google claimed they don't use a "domain authority" metric, but the docs show they totally do - it's called "siteAuthority." • G said clicks

KEY TAKEAWAYS: • Google claimed they don't use a "domain authority" metric, but the docs show they totally do - it's called "siteAuthority." • G said clicks don't affect rankings, but there's a whole system called "NavBoost" that uses click data to change search results. • Google denied having a "sandbox" that holds back new sites, but yep, the docs confirm it exists. • G assured us Chrome data isn't used for ranking, but surprise! It is. • The number and diversity of your backlinks still matter a lot. • Having authors with expertise and authority helps. • Putting keywords in your title tag and matching search queries is important. • Google tracks the dates on your pages to determine freshness. • A lot of long-held SEO theories have been validated, so trust your instincts. • Creating great content and promoting it well is still the best approach. • We should experiment more to see what works, rather than just listening to what Google says. From: https://www.reddit.com/r/SEO/s/ChlTrhjPnG https://www.reddit.com/r/SEO/s/ChlTrhjPnG I wonder how chrome data works. Are they using every chrome browser to sniff what users are clicking on?