It's standard law enforcement PR. People who are serious about cybersecurity topics might shake their heads a little at the self-aggrandizing naming and Matrix

It's standard law enforcement PR. People who are serious about cybersecurity topics might shake their heads a little at the self-aggrandizing naming and Matrix "hacker" backgrounds, but they aren't the target audience. The target audience is for the mass public, to glamorize the police as the Good Guys who are going after the Bad Guys.