Apple appears to strategically limit the availability of its services on non-Apple devices to maintain and enhance its ecosystem. The primary goal seems to be t

Apple appears to strategically limit the availability of its services on non-Apple devices to maintain and enhance its ecosystem. The primary goal seems to be to encourage users to remain within the Apple environment for a more seamless and integrated experience. For example, many services and features, such as setting up passkeys, are restricted to Apple devices. While Apple does offer some software on competing platforms, these offerings often lack the full functionality or seamless integration seen within the Apple ecosystem. This approach suggests that Apple views its services on other platforms not as a primary offering but rather as supplementary, aimed at providing some level of convenience for users who already own Apple devices. Therefore, it's likely that the TV+ app and other services will continue to follow this pattern, providing limited functionality outside the Apple ecosystem.