I'd argue that sales is entirely a game of ignoring the elephant in the room and selling someone on something they don't already think they need. Its not reall

I'd argue that sales is entirely a game of ignoring the elephant in the room and selling someone on something they don't already think they need. Its not really sales if I go into a shoe store and say I want a pair of Air Jordan 4s in size 11, that's just customer service.