4 ms·

Older gamers are a growth opportunity for AAA publishers

16 points by ohjeez 2y ago

ojbyrne 2y ago
As a member of that group, I resent (mildly) that unneeded capitalization. Computer games basically have been around as long as there have been computers.
sandspar 2y ago
>Older gamers... older gamers... older gamers... older gamers... I'm sure the research findings were once interesting, but in the linked post it's hard to determine where the research starts and where the SEO stuffing ends.
chowells 2y ago
I'm not sure. Older gamers tend to have more perspective to see through AAA BS. I'd rather have better, smaller games than a AAA content slog. More focused complete experiences with fun gameplay would be welcome, but I'm not sure AAA publishers are equipped to supply them.
- AlexandrB 2y ago
  Red flags: Live Service - No thank you. Loot box - No thank you. Season pass - No thank you (unless it's permanent like Helldivers 2). "Seasons" in general are a huge annoyance if you have limited time/opportunity to play. Daily/weekly/monthly quests - No thank you. These often make the game feel like a second job with tasks you have to complete under time pressure. Free to play - Probably no because it will have one or more of the above.
  - chowells 2y ago
    FWIW, I distinguish between "season pass" and "battle pass". So far, the games I pay attention to seem to distinguish between those terms consistently, but I don't know how widespread that is or how long it will last. But so far, I see a "season pass" as a discount on buying a bundle of DLC items. This comes up in games where they have a bunch of new content scheduled, like adding characters to a fighting game. I generally see these as fine, as long as the price is acceptable. Which... well, some of them are getting pretty ridiculous now. Maybe wait until they go on a big discount. Season passes tend to go on discounts eventually, long after the initial sales surge falls off. In contrast, a "battle pass" is a pure FOMO play. Do these timed things and get rewards, or else. I ignore these just on principle. Once they're gone, they're gone. You can't buy them at a discount later. They're pure manipulation, and I've decided to opt out.
    - AlexandrB 2y ago
      Yes, you're right. I'm referring to the FOMO "battle passes" that often go along with "seasons". The "season pass" bundles are ok and often stick around forever.
apsdsm 2y ago
ChatGPT, here are some stats, write me an article about older gamers and list reasons why appealing to them is a good business decision.
FredPret 2y ago
I quit gaming because there’s the idea that time spent = successful game design. I don’t have hundreds or even dozens of hours to play around. Sometimes I have maybe 15 minutes once or twice a week. It’s too late for me now, but I would’ve liked a game that’s a quick blast of fun. It can even be a long game, as long as I can make one step of progress in 15 minutes, it would work.
- hartator 2y ago
  > I don’t have hundreds or even dozens of hours to play around. Sometimes I have maybe 15 minutes once or twice a week. Not even enough time for all the updates before you can actually play. This has been challenging to sit around the PS5 to update the system, then the firmware of the controller (!), and then the game itself. Annoying.
  - giantrobot 2y ago
    This is one of the things that absolutely kills my interest in playing games. I have time to play a game right now. I may only have a half hour of uninterrupted time. If I have to spend any amount of time waiting on an update I've already lost momentum. If I then need to sit through long load times or unskippable cutscenes my interest and available time are gone.
  - xela79 2y ago
    > This has been challenging to sit around the PS5 to update the system, then the firmware of the controller (!), and then the game itself. Annoying. if you properly configure your PS5 setup; the system auto updates when you're not using it, the games are updated automatically. The only thing is the controller firmware update which happens maybe twice a year if at all. I've bought a PS5 and got myself the PS+ subscriptions, and have been having a blast with pickup and play games, all different genres, and the instant resume from sleep also lends to quick gaming sessions.
- Krasnol 2y ago
  I'm older, but my approach is different. I play less, but if I play, I take my time. Rimworld or Elite Dangerous are what I keep coming back to for different reasons. Don't want that quick shot. I need it slow and serious.
throw2022110401 2y ago
I am almost in that age range but the older I get the less interested I am in AAA titles. Indie games is where it's at.
- jltsiren 2y ago
  I find the distinction between AAA games and indie games irrelevant. I'm not interested in the vast majority of video games, regardless of the budget or the size of the publisher. I only play a limited number of titles, and I'm more likely to try new games from teams or individuals who made games I have have enjoyed in the past. In that respect, video games are no different from books, movies, or TV shows. I choose entertainment based on the content, not on the form.
  - JohnFen 2y ago
    > I find the distinction between AAA games and indie games irrelevant. I view the difference as being like the difference between movies made by major studios and movies made by indie studios. The AAA games are aimed at a broad demographic, and that determines what sort of gameplay they present. Indie games address smaller demographics and so are willing to be more experimental and creative. I don't think one is better or worse than the other, but I do think that there is enough of a difference between the two that knowing what sort of studio made it gives you an idea of what to expect.
JohnFen 2y ago
I was genuinely surprised! As an older gamer, I found that report to be largely reflective of my own attitudes and preferences about games. I am very happy to spend time and money on games (and I do) -- but there are very few (no?) AAA or otherwise games that I have any interest whatsoever in. Most of them: - are action games, which I am not interested in even though I was when I was younger - require a server, which means that the game will stop working at some point and I won't be able to play it again in 10 or 20 years. - are online multiplayer, which I've never had much tolerance for. Games that appeal to me are being made, and I do buy them, of course. I'm not complaining. But none of the big studios are making them as far as I'm aware.
deleted 2y ago
[deleted]

16 points by ohjeez 2y ago

As a member of that group, I resent (mildly) that unneeded capitalization. Computer games basically have been around as long as there have been computers.

sandspar 2y ago

>Older gamers... older gamers... older gamers... older gamers... I'm sure the research findings were once interesting, but in the linked post it's hard to determine where the research starts and where the SEO stuffing ends.

chowells 2y ago

I'm not sure. Older gamers tend to have more perspective to see through AAA BS. I'd rather have better, smaller games than a AAA content slog. More focused complete experiences with fun gameplay would be welcome, but I'm not sure AAA publishers are equipped to supply them.

AlexandrB 2y ago
Red flags: Live Service - No thank you. Loot box - No thank you. Season pass - No thank you (unless it's permanent like Helldivers 2). "Seasons" in general are a huge annoyance if you have limited time/opportunity to play. Daily/weekly/monthly quests - No thank you. These often make the game feel like a second job with tasks you have to complete under time pressure. Free to play - Probably no because it will have one or more of the above.
- chowells 2y ago
  FWIW, I distinguish between "season pass" and "battle pass". So far, the games I pay attention to seem to distinguish between those terms consistently, but I don't know how widespread that is or how long it will last. But so far, I see a "season pass" as a discount on buying a bundle of DLC items. This comes up in games where they have a bunch of new content scheduled, like adding characters to a fighting game. I generally see these as fine, as long as the price is acceptable. Which... well, some of them are getting pretty ridiculous now. Maybe wait until they go on a big discount. Season passes tend to go on discounts eventually, long after the initial sales surge falls off. In contrast, a "battle pass" is a pure FOMO play. Do these timed things and get rewards, or else. I ignore these just on principle. Once they're gone, they're gone. You can't buy them at a discount later. They're pure manipulation, and I've decided to opt out.
  - AlexandrB 2y ago
    Yes, you're right. I'm referring to the FOMO "battle passes" that often go along with "seasons". The "season pass" bundles are ok and often stick around forever.

apsdsm 2y ago

ChatGPT, here are some stats, write me an article about older gamers and list reasons why appealing to them is a good business decision.

FredPret 2y ago

I quit gaming because there’s the idea that time spent = successful game design. I don’t have hundreds or even dozens of hours to play around. Sometimes I have maybe 15 minutes once or twice a week. It’s too late for me now, but I would’ve liked a game that’s a quick blast of fun. It can even be a long game, as long as I can make one step of progress in 15 minutes, it would work.

hartator 2y ago
> I don’t have hundreds or even dozens of hours to play around. Sometimes I have maybe 15 minutes once or twice a week. Not even enough time for all the updates before you can actually play. This has been challenging to sit around the PS5 to update the system, then the firmware of the controller (!), and then the game itself. Annoying.
- giantrobot 2y ago
  This is one of the things that absolutely kills my interest in playing games. I have time to play a game right now. I may only have a half hour of uninterrupted time. If I have to spend any amount of time waiting on an update I've already lost momentum. If I then need to sit through long load times or unskippable cutscenes my interest and available time are gone.
- xela79 2y ago
  > This has been challenging to sit around the PS5 to update the system, then the firmware of the controller (!), and then the game itself. Annoying. if you properly configure your PS5 setup; the system auto updates when you're not using it, the games are updated automatically. The only thing is the controller firmware update which happens maybe twice a year if at all. I've bought a PS5 and got myself the PS+ subscriptions, and have been having a blast with pickup and play games, all different genres, and the instant resume from sleep also lends to quick gaming sessions.
Krasnol 2y ago
I'm older, but my approach is different. I play less, but if I play, I take my time. Rimworld or Elite Dangerous are what I keep coming back to for different reasons. Don't want that quick shot. I need it slow and serious.

throw2022110401 2y ago

I am almost in that age range but the older I get the less interested I am in AAA titles. Indie games is where it's at.

jltsiren 2y ago
I find the distinction between AAA games and indie games irrelevant. I'm not interested in the vast majority of video games, regardless of the budget or the size of the publisher. I only play a limited number of titles, and I'm more likely to try new games from teams or individuals who made games I have have enjoyed in the past. In that respect, video games are no different from books, movies, or TV shows. I choose entertainment based on the content, not on the form.
- JohnFen 2y ago
  > I find the distinction between AAA games and indie games irrelevant. I view the difference as being like the difference between movies made by major studios and movies made by indie studios. The AAA games are aimed at a broad demographic, and that determines what sort of gameplay they present. Indie games address smaller demographics and so are willing to be more experimental and creative. I don't think one is better or worse than the other, but I do think that there is enough of a difference between the two that knowing what sort of studio made it gives you an idea of what to expect.

JohnFen 2y ago

I was genuinely surprised! As an older gamer, I found that report to be largely reflective of my own attitudes and preferences about games. I am very happy to spend time and money on games (and I do) -- but there are very few (no?) AAA or otherwise games that I have any interest whatsoever in. Most of them: - are action games, which I am not interested in even though I was when I was younger - require a server, which means that the game will stop working at some point and I won't be able to play it again in 10 or 20 years. - are online multiplayer, which I've never had much tolerance for. Games that appeal to me are being made, and I do buy them, of course. I'm not complaining. But none of the big studios are making them as far as I'm aware.

deleted 2y ago

[deleted]