Yes, but not quite. "Their service is so much better than us, that if you keep using them we'll go out of business and you'll have to use them, and they're a d

Yes, but not quite. "Their service is so much better than us, that if you keep using them we'll go out of business and you'll have to use them, and they're a direct competitor to you." That's enough to make a business think about their strategic interest, not just about the current expense.