the word you're looking for is "neologism", not "euphemism" - a euphemism is the replacement of a word or phrase with a synonym considered less offensive, while

the word you're looking for is "neologism", not "euphemism" - a euphemism is the replacement of a word or phrase with a synonym considered less offensive, while retaining the meaning. (e.g. "poo" rather than "shit"). see wikipedia for a good discussion: http://en.wikipedia.org/wiki/Euphemism http://en.wikipedia.org/wiki/Euphemism