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> It's easy to dismiss the power of marketing and branding and the importance of investing in that, as pure tech founders. It is even easier to think that your
by meiraleal 2y ago
> It's easy to dismiss the power of marketing and branding and the importance of investing in that, as pure tech founders.
It is even easier to think that your product is great and the problem is marketing. If the product is great, the marketing is really, really cheap. Your product probably isn't as good as you might think.
- b20000 2y agoplease explain how really cheap marketing works
- meiraleal 2y agoGive it for free to a few users. Is your product really great? They will share it loudly. You'll have a base of hardcore users recommending it. Reach out to influencers, tech editors in your niche.
- b20000 2y agoYour reply is basically text book marketing thinking, which is very different from how things work in reality. Influencers require to be paid, and a one time short clip can easily be a 5 or 6 figure investment. Press doesn't cover you either unless you are willing to commit to ad spend. In any user community, only a small % of people will actively participate and promote your product for you for free.