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The article says they working to commercialise it. That will presumably involve selling a machine.
by ascorbic 2y ago
The article says they working to commercialise it. That will presumably involve selling a machine.
- c0nsumer 2y agoIf they sell a reasonably priced machine (say, under US$400) which is easy to clean, doesn't use any sort of pod/cup, doesn't have any subscription malarkey, and is reasonably sized, I'll give it a very serious look. The whole idea sounds like it could be really simple once implemented, and in a world of super complicated coffee brewers with small little crevices that are hard to clean, it'd be very welcome.
- prpl 2y agoThat’s comically cheap. The gaggia classic, arguably king of the entry level espresso, is that same price. They could release it at $900 (MSRP of Rancilio Silvia) and easily sell a million if it’s worth it. I’d guess they could easily start at $1200-1500 and drop the price from there after the first couple of production runs.
- c0nsumer 2y agoI dunno... I can get a Moccamaster for that price, or another pretty darn good other drip maker for under $200. If this just has to agitate the brewing area with ultrasound and not much else, there's no reason for it to cost a lot. Something like the Silvia you mention is just a lot more complicated.
- gchadwick 2y agoIndeed but I still feel my original point stands. If you can achieve their process half reasonably with a bodged espresso machine there's a reasonable chance it will become popular (assuming of course it does provide unique coffee!). If it's complex precision engineering even if they're directly working on commercialisation it'll be a struggle.