It's not as negative, cynical, and aggressive in large part because people are self-promoting in a work context and most people are self-aware enough to underst

It's not as negative, cynical, and aggressive in large part because people are self-promoting in a work context and most people are self-aware enough to understand it'd have a very negative effect on their careers if they came across as aggressive and controversial in that context. But yeah, it does also mean LinkedIn has huge amounts of vapid, self-congratulatory "look at how successful I am, you should hire me / buy my services / join my company" content. I look at it as the Yellow Pages. I engage when I need services or need to find a company to work for. I don't expect editorial content - I expect wall-to-wall ads and at best "advertorials".