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Assuming ads directed at foreign markets receive same scrutiny as domestic market: > A toothpaste television advertisement was hit with a record fine .. US$0.9
by aitchnyu 2y ago
Assuming ads directed at foreign markets receive same scrutiny as domestic market:
> A toothpaste television advertisement was hit with a
record fine .. US$0.96 million for violating the Advertising Law in China...
The advertisement showed a well- known Taiwanese celebrity showing off her teeth... The AIC found that the alleged visual "whitening" effect in the advertisement was a result of computer editing, as opposed to the actual
effect of using the product.
https://www.hoganlovells.com/-/media/hogan-lovells/pdf/publication/ships55256v2finchinaslapsrecordfineonfalseadvertising_pdf.pdf https://www.hoganlovells.com/-/media/hogan-lovells/pdf/publi...