As mentioned immediately prior to the comparison/line: > Out of the box, Apple Log footage looks really flat. It's not meant to look good. It's meant to be edi

As mentioned immediately prior to the comparison/line: > Out of the box, Apple Log footage looks really flat. It's not meant to look good. It's meant to be edited later. The before/after is about how you can apply each of those different prebuilt LUTs immediately with a tap, not about comparing how much better edited log looks than unedited log.