None of the explanations in this topic are relevant if they don't address that "Barbie", "Oppenheimer" and "Super Mario Bros" were all hits last year. Ticket p

None of the explanations in this topic are relevant if they don't address that "Barbie", "Oppenheimer" and "Super Mario Bros" were all hits last year. Ticket prices, concession prices, streaming, attention spans, originality (or lack of), home theater setups, length of films... all of these factors were in place last year. It's probably worth looking at specifically why the marketing for the hits from last year was effective (Barbie marketing particularly was both ubiquitous and highly inventive) versus "Furiosa" and "Fall Guy". Also note that Fall Guy's box office was relatively okay compared to something like "The Lost City" but it's budget was much higher, making it a much tougher financial proposition.