> Normal software should mostly go back to just issuing new versions each year (or whatever frequency), so that consumers re-frame the purchase cycle to somethi

> Normal software should mostly go back to just issuing new versions each year (or whatever frequency), so that consumers re-frame the purchase cycle to something that feels more reasonable again. One way which feels fair that I have seen companies do is provide "Maintenance". Premium paid support offerings which also includes upgrades to any versions released during your contract duration. It's enterprisey, and maybe weird for a camera app (how much support could you possibly really need?).