5 ms·

Never heard it in any context in tech other than Apple.

• tptacek 2y ago
  https://en.wikipedia.org/wiki/Tent-pole_(entertainment) https://en.wikipedia.org/wiki/Tent-pole_(entertainment)
  • bigdict 2y ago
    https://www.nytimes.com/2024/05/10/business/apple-siri-ai-chatgpt.html https://www.nytimes.com/2024/05/10/business/apple-siri-ai-ch...: > a tent pole project — the company’s special, internal label that it uses to organize employees around once-in-a-decade initiatives https://news.ycombinator.com/item?id=13305285 https://news.ycombinator.com/item?id=13305285
    • tptacek 2y ago
      Pretty sure they lifted that from the features industry.
      • bigdict 2y ago
        sure, I'm just saying it's not "standard marketing language"