It sounded like it wasn't really the kind of business he wanted to be in. What do you do if you've poured two years of your life into something, and it's start

It sounded like it wasn't really the kind of business he wanted to be in. What do you do if you've poured two years of your life into something, and it's starting to be profitable, but you realize it's not really your thing? Options are: 1. Press on making OK money doing something you're not that enthusiastic about 2. Just pull the plug 3. Sell it I mean, obviously #3 is the least bad of all the options. You don't know what something's going to be like until you try it. This is a "negative result" from the "what kind of business do I want to run", but now he has a better idea what might not work for him. It's probably a break-even result from a financial perspective, and a positive result from an experience gained perspective.