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"You are trying to get a product business off the ground. It has been an uphill battle due to lack of funding" It sounds like you believe that lack of funding
by codegeek 2y ago
"You are trying to get a product business off the ground. It has been an uphill battle due to lack of funding"
It sounds like you believe that lack of funding is the root cause of your inability to grow/scale. Almost always, it is something else first and not that.
If you have to ask this question, you probably know the answer already. Go invest in the other stuff and perhaps reconsider what you are doing with this product/business.
- b20000 2y agoI have heard this many times before. You just need "product market fit". You just need to "go viral". Just do some "user testing". In my industry after many years and carefully watching competitors I have come to the conclusion that it's "pay to play". If you want customers to see your product and be aware that you exist and that they can buy from you, you have to pay to build the brand and market the brand. As engineers we are focused on building a product. I've done that a few times over. People like the product once they know it exists and what it can do for them. But they don't know about it because I can't invest in marketing. I don't have that 200-300K to blow. My competitors do. They can afford it. Most of them were succesfull in other industries before they got into this one. Or they come from rich families. It's easy to dismiss the power of marketing and branding and the importance of investing in that, as pure tech founders.
- meiraleal 2y ago> It's easy to dismiss the power of marketing and branding and the importance of investing in that, as pure tech founders. It is even easier to think that your product is great and the problem is marketing. If the product is great, the marketing is really, really cheap. Your product probably isn't as good as you might think.
- b20000 2y agoplease explain how really cheap marketing works
- meiraleal 2y agoGive it for free to a few users. Is your product really great? They will share it loudly. You'll have a base of hardcore users recommending it. Reach out to influencers, tech editors in your niche.
- b20000 2y agoYour reply is basically text book marketing thinking, which is very different from how things work in reality. Influencers require to be paid, and a one time short clip can easily be a 5 or 6 figure investment. Press doesn't cover you either unless you are willing to commit to ad spend. In any user community, only a small % of people will actively participate and promote your product for you for free.