This creates the same "cohort effect" you see in Ski season pass pricing. People who get a good deal from the pass and pay relatively little to go a lot, and pe

This creates the same "cohort effect" you see in Ski season pass pricing. People who get a good deal from the pass and pay relatively little to go a lot, and people....who just don't go anymore. The whole model this is based on is basically creating a giant audience segmentation and aiming a big part of the funnel at your [competitors, alternatives, etc]