“New Atheism” was basically just package branding for a handful of conference speakers/academics. It, much like “New Coke” before it, was about marketing a prod

“New Atheism” was basically just package branding for a handful of conference speakers/academics. It, much like “New Coke” before it, was about marketing a product (the speakers, not Atheism broadly) and did very well for them. It was basically just a subculture of atheists and their acolytes.