Also, getting a book to be a “bestseller” can be planned [0], further limiting the article’s statement that “in some cases, an author might get a small advance

Also, getting a book to be a “bestseller” can be planned [0], further limiting the article’s statement that “in some cases, an author might get a small advance but make a lot of money via a surprise bestseller.” [0] https://www.forbes.com/sites/jeffbercovici/2013/02/22/heres-how-you-buy-your-way-onto-the-new-york-times-bestsellers-list/?sh=249786fb3a7b https://www.forbes.com/sites/jeffbercovici/2013/02/22/heres-...