Apple isn't producing all of the components in their laptops either. It's a bigger picture thing. Apple has some vision for what a good laptop is like, and ha

Apple isn't producing all of the components in their laptops either. It's a bigger picture thing. Apple has some vision for what a good laptop is like, and has been iterating for decades to achieve that. Each new generation brings some amount of change (including some real failures like the Touch Bar and butterfly keyboard). Absolutely any other manufacturer could achieve that if they were willing to focus on it, iterate, and not give up. It would take some time, but it would happen.