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I think you're overestimating the number of people who 1) care and 2) use adblocking extensions or any extension for that matter. Google knows what will likely

I think you're overestimating the number of people who 1) care and 2) use adblocking extensions or any extension for that matter. Google knows what will likely happen, and pays people lots of money to know.

TheNewsIsHere 2y ago
I think you are unfortunately correct about this. I am consistently blown away when I inadvertently experience the Internet without ad-blocking. It’s absolute garbage. I am sad that people are either OK with this or don’t care. For many they don’t know any better, and asking many of those same groups to install and manage plugins is a fraught request.
- hedora 2y ago
  32.8% of global users use an ad blocker. (33% of Americans.) [1] Chrome's market share is about 65% [2]. If their recent manifest changes eventually break ad blocking (which seems to be the goal), it'll lose a bunch of market share (I guess they're optimizing for short-term profit). [1] https://backlinko.com/ad-blockers-users https://backlinko.com/ad-blockers-users [2] https://gs.statcounter.com/browser-market-share https://gs.statcounter.com/browser-market-share
Spoom 2y ago
Without commenting on Google[1], I think this sort of thing is true in the short term but less true in the long term. I expect that, were Chrome to ban ad blockers, technical folks will start to teach non-technical folks in their orbit how to e.g. install Firefox to regain ad-blocking capability. I think it would take some number of years but there would be a pushback in the medium- to long-term. 1. Googler, opinion solely my own.
- 7734128 2y ago
  Next month https://www.pcmag.com/news/rip-ublock-origin-google-proceeds-with-plan-to-shake-up-chrome-extensions https://www.pcmag.com/news/rip-ublock-origin-google-proceeds....
- vrc 2y ago
  This is ironically how Chrome got its big push into the mainstream. Would be great if that’s how it got pushed out. But the world of influential techies, especially amongst the younger, seems to have gotten smaller. Perhaps I’m wrong
rustcleaner 2y ago
Do you remember IE exodus to Firefox pre-2010? Yeah Google better watch its hyperback.
- CatWChainsaw 2y ago
  They learned from Microsoft's mistake and most browsers run off the Chromium while they have Firefox by the balls with their default search engine deal. Not to mention Firefox is hellbent on snatching defeat from the jaws of victory.
treyd 2y ago
They'd massively alienate a large and motivated subset userbase with the ability to build viable alternatives to Google products or at least build more active means to cirvumvent their platform restrictions.
efdee 2y ago
Why do you think everybody switched from IE to Chrome? Because their tech friends told them to or did it for them. The day Chrome can't sufficiently block ads anymore is the day Chrome dies.

TheNewsIsHere 2y ago

I think you are unfortunately correct about this. I am consistently blown away when I inadvertently experience the Internet without ad-blocking. It’s absolute garbage. I am sad that people are either OK with this or don’t care. For many they don’t know any better, and asking many of those same groups to install and manage plugins is a fraught request.

hedora 2y ago
32.8% of global users use an ad blocker. (33% of Americans.) [1] Chrome's market share is about 65% [2]. If their recent manifest changes eventually break ad blocking (which seems to be the goal), it'll lose a bunch of market share (I guess they're optimizing for short-term profit). [1] https://backlinko.com/ad-blockers-users https://backlinko.com/ad-blockers-users [2] https://gs.statcounter.com/browser-market-share https://gs.statcounter.com/browser-market-share

Spoom 2y ago

Without commenting on Google[1], I think this sort of thing is true in the short term but less true in the long term. I expect that, were Chrome to ban ad blockers, technical folks will start to teach non-technical folks in their orbit how to e.g. install Firefox to regain ad-blocking capability. I think it would take some number of years but there would be a pushback in the medium- to long-term. 1. Googler, opinion solely my own.

7734128 2y ago
Next month https://www.pcmag.com/news/rip-ublock-origin-google-proceeds-with-plan-to-shake-up-chrome-extensions https://www.pcmag.com/news/rip-ublock-origin-google-proceeds....
vrc 2y ago
This is ironically how Chrome got its big push into the mainstream. Would be great if that’s how it got pushed out. But the world of influential techies, especially amongst the younger, seems to have gotten smaller. Perhaps I’m wrong

rustcleaner 2y ago

Do you remember IE exodus to Firefox pre-2010? Yeah Google better watch its hyperback.

CatWChainsaw 2y ago
They learned from Microsoft's mistake and most browsers run off the Chromium while they have Firefox by the balls with their default search engine deal. Not to mention Firefox is hellbent on snatching defeat from the jaws of victory.

treyd 2y ago

They'd massively alienate a large and motivated subset userbase with the ability to build viable alternatives to Google products or at least build more active means to cirvumvent their platform restrictions.

efdee 2y ago

Why do you think everybody switched from IE to Chrome? Because their tech friends told them to or did it for them. The day Chrome can't sufficiently block ads anymore is the day Chrome dies.