Partly. But also because it's just a way to make more money. If you make X from payments, and you can make Y from ads, then X+Y > X. You might lose some people

Partly. But also because it's just a way to make more money. If you make X from payments, and you can make Y from ads, then X+Y > X. You might lose some people, but probably not many - we've been conditioned to really accept ads everywhere.