I would love to have research done on this. Such as using both approaches on similar product launches simultaneously. One product that clearly states its launch

I would love to have research done on this. Such as using both approaches on similar product launches simultaneously. One product that clearly states its launch is pure research, and another disguising it. It would help ease my cognitive dissonance. On the one hand, I believe people lie about what they'll buy. Whether they lie to us or to themselves, it doesn't matter. On the other hand, I also can't stand this validation tactic. So I hope such research would show it's not necessary to deceive. But if not, I can more easily look past people doing so.