I think you've answered the question. Kevin is the company. It was not always so - in fact in the early days he downplayed his role in the company, and it had m

I think you've answered the question. Kevin is the company. It was not always so - in fact in the early days he downplayed his role in the company, and it had massive momentum. Instead of concentrating on making a better product, a lot of energy went into the "web 2.0 poster boy" campaign as a marketing strategy. I don't think it worked.