Brands with reputations for being in category 1 are increasingly eager to provide products on par in quality with category 2 (or marginally better), basically s

Brands with reputations for being in category 1 are increasingly eager to provide products on par in quality with category 2 (or marginally better), basically sucking what value is left of the brand reputation until there's nothing left and the execs/shareholders walk away with a couple of new yachts.