I have no idea why Patrick gives this amount of value-drenched information away for free. What's encouraging is that the advice has gone over the heads of the m

I have no idea why Patrick gives this amount of value-drenched information away for free. What's encouraging is that the advice has gone over the heads of the majority of commenters here, and no matter how hard he tries, his advice on A/B testing doesn't seem to be catching on at large. I don't have a product to sell (I'm working on it!), but I've found a fantastic way to monetize patio11s free advice. The money I've made (and saved) by doing this will feed and clothe my unborn child, ETA November. 1. Read everything he writes about helping people make money. Automating SEO, split testing and now email marketing (http://startupbook.net http://startupbook.net by Rob Walling is also mostly about email marketing). 2. Use that advice to help people make money. You can do this at work, or with your freelance clients (neither will mind you trying to help them make more money). Rather than theorize about whether his advice works or not, actually try and see if it moves the right needles. You will be pleasantly surprised. 3. Read the stuff he writes about consulting and having the confidence to charge higher fees. Then go be a consultant and start charging high fees for the advice that you got from patio11. You may feel bad about taking patio11s advice and selling it for a daily rate. I did. So I send all clients that I talk to about implementing basic split tests links to pertinent blog posts on his website. To date, not one has shown signs of reading them. They're a great deal more excited when I install visual website optimizer and a full 20% more people click through when we change button copy from "Start Here" to "Get Your Widget". Somewhat relevant anecdote: I've recently been working with a client that implements many of of the tactics and techniques that patio11 describes for making more money. This client happens to be richer than Croesus. Their process is centred around conversion (i.e. conversion parity on a 10% sample is a post-QA requirement for rolling out new site functionality). They have entire departments with 10+ employees dedicated to SEO + Content, Email Marketing and PPC. Every month, they get richer than Croesus with a higher conversion rate. Unless I win the lottery, all the money I'm likely to make in my twenties won't amount to the average monthly increase they see in revenue.