Speaking totally anecdotally but to me the popularity of this has more to do with (A) its omnipresence at bars and music venues as the default water/seltzer ava

Speaking totally anecdotally but to me the popularity of this has more to do with (A) its omnipresence at bars and music venues as the default water/seltzer available for purchase, (B) the push to replace plastic water bottles with aluminum cans, and (C) the macro-trend of Zoomers drinking less alcohol. I've never seen anybody seriously opting for it over an available alternative purely because of the brand, it's just that more people are drinking less alcohol and Liquid Death has an apparently ironclad relationship with distributors.