Also: > In that time period, Meta launched its “Horizon” Metaverse and its Twitter competitor Threads, which it claimed in its Q4 earnings had hit 130 million

Also: > In that time period, Meta launched its “Horizon” Metaverse and its Twitter competitor Threads, which it claimed in its Q4 earnings had hit 130 million monthly active users, an increase of 30 million from Q3 2023. Yet between Q3 and Q4 2023, Meta’s overall monthly active users only increased by around 20 million — heavily suggesting that despite adding over 100 million new monthly active users in one property, it’s shedding tens of millions of users elsewhere. Maybe I’m incorrectly parsing the text, but the author seems to think that 100M more users in Threads — yet just 20M increase in overall Meta users — “heavily suggests” that Meta lost tens of millions of users in other Meta sites? How does that exactly follow? I think it’s more likely that the majority of the new 100M Threads users were existing Instagram users, which would not add to the overall Meta user count?